Small business owners may not obtain and use testimonials for several reasons, including lack of time and resources, fear of asking, and privacy concerns. Despite these challenges, testimonials are a powerful marketing tool that can significantly enhance a business's reputation and appeal to potential customers. Learn how to implement a simple and systematic approach to collecting and using testimonials to overcome these barriers.

Presenters:
Steve Mickley, AIBD Executive Director
Garrett Mickley, AIBD Communications Director